Safer Roads are Good for Everyone
Mercury Insurance has been providing protection and peace of mind for our customers for more than 50 years, but our mission extends well beyond our customers. We want to help make driving safer for everyone, so we’ve launched initiatives that focus on areas of concern to help reduce accidents and save lives.
Mercury Insurance Drive Safe Challenge
The Mercury Insurance Drive Safe Challenge was created to help reduce the nation’s leading cause of death for teens – vehicle collisions. Many of these deaths and injuries are preventable if we take the time to properly prepare teens for life behind the wheel. This used to be part of the high school curriculum, but sadly, high school classes devoted to driver training have been eliminated in most states. Today, this responsibility falls squarely on the shoulders of parents, as most states only require a minimum amount of behind-the-wheel instruction from a licensed driving school to become a licensed driver.
We don’t think that’s enough training, however, so we created the Mercury Insurance Drive Safe Challenge to assist parents by providing a variety of tools to help them teach teens safe driving and collision avoidance techniques. Our interactive website also contains a wealth of information and tools, from teen driving statistics, car-buying and insurance tips, videos and more. Additionally, parents will find ideas for how to initiate conversations with their teens about driving responsibly and there’s also a contract both parents and teens can sign.
Distracted Driving is a Growing Problem
Distracted driving has reached epidemic proportions in the United States and it has become a leading cause of traffic fatalities and injuries. You can’t help but see someone staring at their phone while they’re driving every time you’re on the road…and you may even be one of those people. And you may try to rationalize this behavior by saying it’s only a quick glance at my phone. What you may not know, however, is that this quick glance reduces your reaction time so much that it’s like being legally drunk. And we know that most people would never dream of driving drunk, so why would you try to read a text from crazy aunt Millie while you’re driving. This unsafe behavior is endangering the lives of millions every day.
Mercury wants to do something about this dangerous behavior, so we launched our Don’t Text while Driving campaign in July 2011 at the Mercury Insurance Open women’s pro tennis tournament. Thousands of sports fans have signed a pledge to never text while driving and tournament champion Agnieszka Radwanska filmed a public service announcement (PSA). The campaign continued over the course of the next few years, with L.A. Kings’ Anze Kopitar, Dustin Brown and Bailey each taking part in two more PSAs. Then, the L.A. Dodgers stepped up to the plate with all-star outfielder Andre Ethier and broadcaster Charley Steiner to add their voices to this important conversation.
You can do your part, too, by signing the pledge to not text while driving.